Case study SEO - bylot.pl
In July 2024, a client approached us seeking to improve and gain visibility for specific keywords. The primary goal was to optimize these keywords and, as a secondary goal, increase overall visibility in the region—namely, Bydgoszcz in the TOP 50 and TOP 10.
The website statistics were as follows as of August 1st:
- 10 clicks,
- 227 views,
- 95 phrases in the TOP 50,
- 26 phrases in the TOP 10,
- 9 phrases in the TOP 3.
The rankings for keywords important to the client were as follows:
- tourism development in Bydgoszcz (-);
- cooperation in tourism Bydgoszcz (17);
- Bydgoszcz tourist offer (7);
- water tourism in Bydgoszcz (-);
- culinary tourism in Bydgoszcz and the region (-);
- one-day trips in the Kuyavian-Pomeranian Voivodeship (-);
- guided tours Bydgoszcz (2);
- cultural tourism Bydgoszcz (-);
Take a look 👁️ also at:
How did we get started?
We began work on the website in August 2024, at the client’s request. We improved the website’s technical aspects, optimized a significant amount of new content, and reviewed the functionality of old and new content. At the end of September 2024, we received the following results for September 24th:
- 66 clicks,
- 485 views,
- 171 phrases in the TOP 50,
- 37 phrases in the TOP 10,
- 8 phrases in the TOP 3.
We continued working on it and gained more phrases. As of October 16th, the number of phrases on the bylot.pl website was:
- 242 phrases in the TOP 50,
- 64 phrases in the TOP 10,
- 14 phrases in the TOP 3.
The rankings for keywords important to the client have changed dramatically:
- tourism development in Bydgoszcz (– ➜ 1);
- tourism cooperation in Bydgoszcz (17 ➜ 6);
- Bydgoszcz tourist offer (7 ➜ 13);
- water tourism in Bydgoszcz (– ➜ 1);
- culinary tourism in Bydgoszcz and the region (– ➜ 1);
- one-day trips in the Kuyavian-Pomeranian Voivodeship (– ➜ 1);
- guided tours in Bydgoszcz (2 ➜ 4);
- cultural tourism in Bydgoszcz (– ➜ 2);
We achieved TOP 1 rankings for four keywords important to the client. Two words slipped our radar, but our collaboration isn’t over yet, so it’s only a matter of time 🙂.
SEO Summary
In short order, we managed to capture the most important local keywords while simultaneously improving overall site visibility and organic traffic.
TOP 50: +147 keywords (155% increase)
TOP 10: +38 keywords (146% increase)
TOP 3: +5 keywords (56% increase)
Page clicks: +56 (560% increase)
Page views: +258 (114% increase)
Organic traffic: +326 (283% increase)
We acted quickly, cleverly, and effectively – we were so successful! Want to help us optimize your website? Or perhaps you’d like to optimize Shoper? Choose any SEO package and increase your visibility just like bylot.pl.
❗ Worth remembering!
SEO needs some time to work – it is always a matter of a month or a few months before you can see specific results.
By taking care of SEO in the long term, you gain stable website positions and regularly expand your visibility.
My account