Case study SEO - website fizjotrzymamy.pl
Fizjo TrzyMamy is a place founded in 2017 by Paulina Mróz—a physiotherapist who combined her professional expertise with a deep mission to support pregnant women, new mothers, and the youngest patients. Her practice was created out of a desire to provide care and assistance, as well as her own experiences related to motherhood. Over time, the brand began to grow dynamically on a local level; however, it still lacked sufficient visibility on Google.
It was with this challenge that we began our collaboration in April 2025.
Starting point – what the website looked like at the beginning?
Before SEO activities began, the website fizjotrzymamy.pl was visible on Google, but only to a limited extent. Despite offering valuable services and earning the trust of its clients, the full potential of the website was not being utilized.
Data from April 2025:
- Organic traffic: 217
- Keywords in TOP 50: 104
- Keywords in TOP 10: 13
- Keywords in TOP 3: 6
These results indicated a solid foundation, while also clearly showing significant room for growth—especially in the context of local medical and service-related search queries.
What did we do to change this?
In our SEO strategy, we focused on three key pillars:
1. Expanding content and broadening the topical scope
We created new, high-quality content aimed at pregnant women, new mothers, and parents of children requiring physiotherapy. The content was tailored to search intent and aligned with the most common questions asked by Paulina’s patients.
2. Technical optimization and website speed improvements
We refined key technical elements, including heading structure, internal linking, and meta tags, as well as page loading speed, which directly contributed to higher search engine rankings.
3. Structuring and strengthening the local SEO profile
Fizjo TrzyMamy operates locally, so we optimized the website’s content and structure for location-based queries and long-tail keywords.
These actions helped Google better understand the website, while also making it easier for users to quickly find the information they need.
Also take a look at:
Results after 7 months of collaboration (November 2025)
The results speak for themselves – the website recorded a significant increase in visibility and organic traffic.
Current data (November 2025):
- Organic traffic: 875 (+303%)
- Keywords in TOP 50: 300 (+188%)
- Keywords in TOP 10: 53 (+307%)
- Keywords in TOP 3: 18 (+200%)
This is not just an improvement in numbers – it is clear evidence that investing in SEO significantly increases visibility and reach for a local brand, which directly translates into a higher number of client inquiries.
Summary SEO - fizjotrzymamy.pl
Over the course of several months of consistent work, we not only expanded the visibility of fizjotrzymamy.pl, but also strengthened Paulina Mróz’s brand position within her local market.
Key growth metrics:
- TOP 50: +196 keywords (188% increase)
- TOP 10: +40 keywords (307% increase)
- TOP 3: +12 keywords (200% increase)
- Organic traffic: +658 (303% increase)
This is proof that SEO is a long-term process, but its results can be truly impressive—especially when a solid strategy, valuable content, and consistent execution come together.
If your website also needs professional SEO support, we can help it grow and achieve the visibility it deserves.
My account