Case study SEO - website gawranadjeziorem.pl
Gawranadjeziorem.pl is a website offering year-round, insulated cottages for up to 6 guests, located right on the picturesque Sobąckie Lake. The owners wanted to increase their visibility in Google and reach people looking for a peaceful getaway surrounded by nature — regardless of the season.
When we started working together in July 2025, the website was virtually invisible for competitive tourism-related search queries, resulting in very low traffic and a limited number of bookings.
🔍 Starting point – July 2025
Before implementing the SEO strategy, the website generated only minimal results:
- Organic traffic: 14
- Keywords in the TOP 50: 42
- Keywords in the TOP 10: 4
- Keywords in the TOP 3: 1
The website’s visibility was limited mainly to low-intent and less targeted search queries, leaving its full search engine potential untapped. The primary goal was to improve rankings for keywords related to accommodation, leisure stays, and lakeside recreation.
Where did we start?
SEO is not a coincidence or a game of chance — it is a structured, strategic process. To increase the visibility of Gawra nad Jeziorem, we implemented a cohesive strategy based on three core pillars:
1. Technical improvements and website speed optimization
We improved page loading speed, refined the heading structure, enhanced internal linking, and optimized the indexing of key subpages.
2. Content expansion
We created new descriptions of local attractions, expanded sections covering nearby activities, and developed SEO-optimized content targeting specific user search intent, including keywords such as:
- “year-round lakeside cottages”
- “Sobąckie Lake accommodation”
- “holiday cottages for weekend rental”
3. UX and website structure optimization
We refined the navigation and key informational elements to make it easier for users to find essential details such as pricing, amenities, nearby attractions, and the availability calendar.
also take a look at:
Results After 4 Months of Cooperation – November 2025
After intensive SEO activities, the website began to grow dynamically. The changes are clearly visible both in visibility and organic traffic:
📈 Current Results – November 2025
Organic traffic: 808 (+5671%)
- TOP 50: 328 (+680%)
- TOP 10: 102 (+2450%)
- TOP 3: 12 (+1100%)
This is a significant increase that has clearly translated into more bookings and inquiries from customers interested in spending their holiday at Gawra nad Jeziorem.
What do these numbers mean?
The website has started appearing for highly competitive tourism-related keywords.
It has gained visibility not only seasonally, but also for year-round search queries.
High rankings in TOP 10 and TOP 3 translate into a steady and consistent flow of organic traffic.
- A significant improvement in TOP 50 indicates that the website has strong potential for further growth in the coming months.
This is not a one-time spike, but the result of consistent efforts in building visibility and the website’s authority.
summary SEO – gawranadjeziorem.pl
Key increases:
TOP 50: +286 keywords (680% increase)
TOP 10: +98 keywords (2450% increase)
TOP 3: +11 keywords (1100% increase)
Traffic: +796 (5671% increase)
Over the past 4 months:
- website visibility has increased across all categories,
- the number of keywords in TOP 10 has grown more than twentyfold,
- organic traffic has increased more than fiftyfold,
- the website has started consistently acquiring customers from Google.
This confirms that SEO is a long-term investment that delivers stable and growing returns — especially in the accommodation and tourism industry, where seasonality requires continuous visibility.
If your website also needs a strong SEO boost, we can help it grow in the same way as Gawra nad Jeziorem.
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