SEO Case Study – doellinger.pl – how we built the visibility of the Doellinger law firm in Google from scratch?
Building an online presence for a law firm is a challenge that requires a combination of subject-matter precision and technical know-how. When we began working with doellinger.pl, the domain was a digital “blank slate.” Today, it is a rapidly growing website that effectively attracts clients searching for legal assistance.
Point “zero” (February 2025)
In February 2025, the website doellinger.pl was virtually nonexistent in Google’s search index. The lack of visibility for key phrases meant zero organic traffic.
February 2025 statistics:
- Monthly traffic: 0
- Keywords in TOP 50, TOP 10, TOP 3: 0
The challenge was clear: to translate the law firm’s broad range of specialisations — from civil and criminal law, through medical law, to its unique expertise in ecclesiastical and canon law — into real search rankings.
Take a look 👁️ also at:
What did we do to achieve success?
The Doellinger law firm is a team of experts with a very broad range of competencies. Our SEO strategy had to reflect this diversity. We focused on:
- Topical structure: We created strong, clearly defined sections for property law (construction law, housing associations), medical law, and administrative law (social assistance).
- Authority building: We developed content that addresses real legal problems faced by potential clients.
- Local and niche SEO: We targeted specialised, long-tail keywords such as ecclesiastical law, allowing the firm to reach specific audiences more quickly.
Vertical growth in less than a year (January 2026)
After 12 months of intensive work (as of February 2026), the statistics for doellinger.pl underwent a spectacular transformation. From a website invisible to search algorithms, it became a real competitor in the legal services market.
Key growth metrics (February 2025 vs February 2026):
Traffic: from 0 to 116 (+11,600%)
Visibility in TOP 50: from 0 to 81 (+8,100%)
Visibility in TOP 10: from 0 to 31 (+3,100%)
Visibility in TOP 3: from 0 to 6 (+600%)
Why did this work?
The success of the Doellinger law firm confirms that in the legal industry, patience and expertise are key to achieving results. SEO is not a one-time action, but a process of building digital trust. Starting from absolute zero, we managed to create a structure that becomes stronger and more resilient to algorithm changes with each passing month.
❗ Worth remembering!
SEO takes time to work — it is always a matter of one or several months before concrete results can be observed.
Do you want your law firm to also stop being invisible to clients? We can help your website achieve results that translate into real phone calls and consultations.
My account