SEO Case Study – naprawiacz.pl – How did the service increase traffic by 138% in just 4 months?
In the repair services industry, the battle for customers takes place primarily in search engines. When a device breaks down, users do not spend time browsing dozens of websites — they choose the ones Google places at the very top of the results. That was exactly the challenge faced by naprawiacz.pl. Although the website already had some foundations in place, it lacked the “fuel” needed to dominate the top search rankings.
Starting point (November 2025)
We started from a solid foundation that, however, was not fully utilizing its sales potential. The key issue was the relatively low number of keywords ranking in the TOP 3, which directly translated into insufficient organic traffic.
Initial statistics (November 2025):
- Monthly traffic: 509 visits
- TOP 3: 31 keywords
- TOP 10: 74 keywords
- TOP 50: 194 keywords
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Strategy: Quality over quantity
Instead of focusing on mass visibility across low-ranking positions, we based our strategy on precise conversion-oriented SEO (business-focused SEO). The goal was to push keywords from the second page into the TOP 10, and from TOP 10 into the high-value TOP 3 positions.
Our actions included:
- Search intent refinement: We aligned page content to precisely match what users are searching for when they need specific repair services.
- Authority building (link building): We acquired relevant, topic-related backlinks that helped push key service pages into the top positions.
- Technical optimization: We improved website loading speed, which is crucial in fast-response service industries, especially in a mobile-first environment.
Results after 4 months (March 2026)
The results after just one quarter clearly showed that the “surgical precision” strategy worked. Although the overall number of keywords in TOP 50 grew only slightly, the real breakthrough happened where revenue is actually generated — in TOP 10 and TOP 3 positions.
Key growth metrics (November 2025 vs. March 2026):
- Traffic: 1,209 (+138%)
- TOP 50 keywords: 201 (+4%)
- TOP 10 keywords: 96 (+30%)
- TOP 3 keywords: 51 (+65%)
Key takeaways
The most important conclusion from this case study is that not all keywords are equal. A mere 4% increase in TOP 50 visibility, combined with a 138% increase in traffic, proves that the success of naprawiacz.pl was driven by effectively targeting the highest-ranking positions.
A 65% increase in TOP 3 keywords became the main growth engine of the entire website, generating more than twice as many potential customers in a remarkably short period of time.
❗ Worth remembering!
Even pushing just a dozen keywords into the TOP 3 can generate hundreds of users who are genuinely interested in your business.
Do you want your business to also overtake the competition on the way to TOP 3? We specialize in SEO that translates into real quote inquiries. Let’s check what potential is hidden in your domain.
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