Case study SEO - podobaltica.pl
In August 2024, we received a message from a client who needed to gain visibility for specific keywords and increase their overall visibility. So, we focused on optimizing keywords and increasing their visibility in the top 50 and top 10 keywords in the podiatry industry.
At the very beginning on August 18th, the website started with:
- 424 organic traffic,
- 352 phrases in the TOP 50,
- 39 phrases in the TOP 10,
- 6 phrases in the TOP 3.
The rankings for keywords important to the client were as follows:
- podiatrist Gdańsk price list (10);
- good podiatrist Gdańsk (11);
- podiatry Gdańsk (8);
- callus removal Gdańsk (53);
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What did we do to achieve results?
We wrote content for existing subpages and created new subpages to increase visibility. As of November 2nd, we already had the following results:
- 811 organic traffic,
- 640 phrases in the TOP 50,
- 99 phrases in the TOP 10,
- 14 phrases in the TOP 3.
Important phrases also climbed slightly higher:
- podiatrist Gdańsk price list (10 ➜ 6);
- good podiatrist Gdańsk (11 ➜ 8);
- podiatry Gdańsk (8 ➜ 6);
- callus removal Gdańsk (53 ➜ 9);
The client was very keen to catch up with the competition, and boom, we’re already seeing great results! Currently, the difference between their practice and their biggest local rival is just 100 words in the TOP 50 and 50 words in the TOP 10. And remember, this gap used to be as much as 250 phrases! We’re still working on it and regularly closing the gap with the competition.
Summary of SEO activities
You’re probably wondering by what percentage we managed to expand our customer service over the course of the quarter. Take a look below:
TOP 50: +288 keywords (51% increase),
TOP 10: +60 keywords (154% increase),
TOP 3: +8 keywords (133% increase),
Organic traffic: +387 (91% increase).
We acted quickly, skillfully, and effectively – we were so successful! Want to help us optimize your website? Or perhaps you’d like to optimize Shoper? Choose any SEO package and increase your visibility just like podobaltica.pl!
❗ Worth remembering!
Regular SEO activities leave lasting effects on your website, which has a much better impact on your business than Google campaigns, which, although effective immediately, drastically lose their effects when the budget decreases.
By expanding your online visibility, you are not the one looking for customers, but you get found, and thanks to our actions, you are found.
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