Case study SEO - zjawiskoland.com
In June 2024, a client running a local business contacted us. His website was barely visible in search results. That's when we decided to perform a comprehensive SEO optimization, focusing on increasing his website's visibility in Google.
The Bad Beginnings of Good
At the beginning of our collaboration, on June 10, 2024, the client's website had just 23 clicks in search results and 265 impressions. SEO analysis revealed that only 43 keywords were in the top 50, of which only 17 were in the top 10 and 7 in the top 3. The website generated 578 sessions of traffic per month, which was clearly insufficient for a local business.
Without work there is no cake
To effectively improve the client’s website’s visibility in search results, we took a number of steps to optimize it for SEO:
- SEO Audit – We conducted a thorough website audit to identify the main issues hindering its visibility. We noted a lack of technical optimization, weak internal linking, and low-quality content on the site.
- Content Optimization – We updated existing content, adding keywords that better matched user queries. We also ensured the content was more engaging and visitor-friendly.
- Internal Linking – We improved the internal link structure, which helped improve Google’s indexing and more effectively distribute SEO power across individual pages.
- Responsiveness – We optimized the new pages for mobile devices, which is crucial, especially given the local searches often performed on smartphones.
What counts is effects, only losers boast about their efforts
After two months of intensive website optimization, we observed significant growth in key metrics. The number of clicks increased from 23 to 244, a 961% increase. Simultaneously, the number of search engine impressions increased from 265 to 3,051, an impressive 1,051% increase.
We also achieved significant progress in keyword positioning – the number of phrases in the TOP 50 increased from 43 to 181, representing an increase of 138 phrases. The TOP 10 phrases increased from 17 to 63, and the TOP 3 phrases from 7 to 16, resulting in an additional 46 and 9 phrases, respectively.
These results clearly demonstrate the effectiveness of our actions and the significant impact they had on our client’s business development. The website became more visible to users, which contributed to an increase in inquiries and contacts from potential clients. Greater visibility allowed the company to gain an advantage over local competitors.
What's interesting…?
As a result, by improving visibility for keywords related to the local market, we were able to attract users to the client’s website from outside their core business area. This demonstrates how an effective SEO strategy can not only improve local positioning but also expand the reach of a business.
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Logging out
In just two months, our comprehensive SEO strategy resulted in a significant improvement in the client’s website’s visibility in search results. A 961% increase in clicks and a 1,051% increase in impressions translates into increased website traffic and, consequently, potentially more customers. Our collaboration demonstrates how a well-designed approach to local SEO can deliver real benefits for local businesses.
SEO Summary
In short order, we managed to capture the most important local keywords while simultaneously improving overall site visibility and organic traffic.
TOP 50: +138 keywords (321% increase)
TOP 10: +46 keywords (271% increase)
TOP 3: +9 keywords (128% increase)
Page clicks: +221 (961% increase)
Page views: +2786 (1051% increase)
Organic traffic: +712 (123% increase)
What exactly did our client gain?
- More customers visiting his location
- Increased visibility for the most important phrases
- More clicks and views on his page
We acted quickly, skillfully, and effectively – we were so successful! Want to help us optimize your website? Or perhaps you’d like to optimize Shoper? Choose any SEO package and increase your visibility just like zjawiskoland.com.
❗ Worth remembering!
SEO needs some time to work – it is always a matter of a month or a few months before you can see specific results.
By taking care of SEO in the long term, you gain stable website positions and regularly expand your visibility.
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