- 22-05-2025
- You can read this text in 7 minutes
What is Google Business Profile?
Google My Business (now known as Google Business Profile) is a free tool that allows your business to appear in the most important part of search results – just above the organic results.
It's like a mini-site that works 24/7 and appears to customers exactly when they're searching for the product or service you offer. What's more, you don't need to be an SEO expert to run it. Just fill out your details, add a few photos, and update things occasionally. And the result? Better visibility in Google, increased trust, and more calls from potential customers.
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Why is it worth using Google My Business?
Greater visibility in local search results
Google loves businesses that are active and present where users are searching. With a business listing, you can appear at the top of search results even if your website isn’t yet well-positioned.
In practice, it works like this: someone types in “veterinarian Białystok” and, before viewing your website, sees three business cards from Google Maps. If yours isn’t there, you don’t exist for the user. If it is, you have a huge advantage.
Better customer engagement
A business card isn’t just a place where people can see your company name. It also includes a phone number, opening hours, address, directions, reviews, and questions from users. All of this means customers don’t have to click anywhere else—all the information is at their fingertips.
A free source of customer acquisition
It’s SEO for free. You don’t pay for clicks, and you don’t have to buy ads. Your business card is always active and helps you reach local people looking for services like yours. And a well-managed listing can generate more traffic than a website.
Why do you need Google My Business?
Users search for services in your area
When searching for “car repair shop” or “beauty salon,” Google automatically shows nearby locations, even without entering a location. With a business listing, you have a chance to appear in these results, even if the customer isn’t familiar with your brand.
This is a great tool not only for shops and service establishments, but also for professionals operating in brick-and-mortar locations: lawyers, psychologists, mechanics, and personal trainers.
Boosting Credibility with Reviews and Photos
Google shows not only your data, but also photos and customer ratings. This means that the better your listing looks, the more trust you inspire. And trust translates into clicks, visits, phone calls, and… customers.
Increasing Conversion Without Paid Advertising
A listing allows customers to make an immediate decision – they see positive reviews, photos of your work, and your phone number. They don’t have to look further, compare, or check other websites. And often, they simply choose you.
How to set up and verify a business card?
Creating a business listing is a simple process. You need a Google account and a few minutes of free time. Visit google.com/business, enter your business name, select a category, and add contact information and opening hours.
Google will then ask for verification – once confirmed, you can use the full functionality and start working on your visibility.
Harness the power of Google reviews
Reviews are one of the strongest ranking signals. This means that Google really likes them and uses them to determine whether your business deserves to be featured higher. But it’s not just Google—customers do too.
If you have 20 positive reviews, and your competition has 3 and one negative, the customer’s choice is obvious. Therefore, it’s worth:
asking customers to leave reviews
replying to comments (even with a quick “Thank you!”)
not deleting or avoiding criticism – it’s better to respond than to ignore
Reviews not only help you rank better in search engines, but also build authenticity and a rapport with your audience.
Respond to Positive Reviews
One of the best ways to encourage positive reviews is to respond to those you’ve already received. This response shows the reviewer that you appreciate their support and highlights their review. It also motivates others to share their experiences.
Example of a response to a positive review:
“Thank you for your business, [name]! We’re glad you had a positive experience with our team of real estate agents at [company name]. We wish you the best of luck in your new life!”
Respond to Negative Reviews
It’s also important to respond to negative reviews to show that you take them seriously and care about your customers’ opinions. Be polite and professional in your response, avoiding attacks.
Example of a response to a negative review:
“Thank you for your review, [name]. It was valuable to us. At [your company name], we strive to provide excellent service to both buyers and sellers. We are also reviewing our communication process to make any necessary changes. We appreciate your cooperation and hope to do better next time.”
What to publish on your Google Business Card?
A business card allows you to not only display contact information but also add more: photos of products, the team, the venue, event reports. You can publish posts about promotions, new products, or changes to opening hours, for example.
Ideally, posts should take the form of short updates containing keywords relevant to your business’s category. This not only increases customer engagement but also provides an additional signal to Google, which can positively impact your listing’s SEO.
These activities keep the listing alive. And Google loves activity – it understands it as a signal that the company is operational, relevant, and trustworthy.
Google My Business and local SEO
For Google, your listing is a key element of local SEO. It helps them understand where you are, what you do, and whether customers recommend you. The more information you provide, the more reviews and photos, the greater the chance of real conversion.
It’s also worth knowing that a Google listing and its associated website interact. A well-positioned listing can improve a website’s visibility in search results, while an active, optimized website, in turn, strengthens the listing’s position. Google recognizes consistency and activity, which translates into higher search engine rankings.
This is an ideal solution for businesses operating locally. You don’t have to compete for national rankings—being the best in your area is enough. A well-completed Google listing will help you achieve this.
❗ Worth remembering!
Google My Business is a simple, free way to increase your search engine visibility, especially locally. A well-completed and regularly updated listing helps you gain trust, better rankings, and more customers—even without advanced SEO knowledge.
Summary – Does Google My Business Really Work?
Yes – without a doubt. If you want customers to easily find your business on Google, a Google My Business profile is a must-have. It works like free advertising that doesn't disappear after a week and doesn't require much work. You don't need to be an SEO specialist to get started. Just fill out your details, add photos, and encourage customers to leave reviews. Google will take care of the rest. Your customers are already searching for businesses like yours – now all you need to do is show them.
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